Feeding Kids

Health claims on baby foods

Organic lamb and vegetable casserole
(Example of packaged food)

Packaged baby food is at risk of misleading health claims, with the overuse of persuasive terminology often used to promote a product.

So called ‘baby’ products are not immune. Just like foods marketed at adults, processed foods will state anything on the packet to entice a sleep deprived parent.

Here is my top tip for finding out what is actually in the packaged baby food you are buying.

HINT: DON’T BELIEVE THE CLAIMS!

The Ingredient List

Ingredients are always listed in descending order by weight, so this will give you a fair idea of the % of ingredients in a product. By law, if an ingredient is in the title, the % must be shown. You might be surprised that (for example) a Berry Banana Fruit product has in fact only 1.5% berries, 3% bananas and the rest might actually be apple! So it pays to take note of not only the ingredients, but the amount of each.

If sugar is one of the first three ingredients, you are safe to assume that it isn’t the most nutritious option.

For more information on what infants and children should be eating, book in a consult with me today.

You can also visit Eat For Health which outlines serve sizes and food groups to be aiming for.

Thanks for stopping by, Madeleine (THG).

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